IGT launched its large collection of games and systems at recent AGE

IGT's Sex And The City slots demonstrate that gaming is just as much about entertainment as it is about winning. The celebrated HBO TV series inspired the creation of this low denomination game that appeals to existing players and, more importantly, new players across numerous demographics. It features a mix of extreme playability with four highly original bonus features, four jackpots and iconic music and video clips from the show.

It doesn't just appeal to female players, IGT's player research in the US showed that over 30 percent of players were male, which was attributed to the high brand appeal of the game. Venues can use this research in their patron marketing to attract new players, change perceptions and boost their profile with this famous brand on their gaming floor. Also included with the package is strongly branded signage which, for two machine banks, includes an overhead sign featuring the iconic characters from the series.

"Sex and the City is extremely popular in Australia so we are very excited to bring the branded game to this very important market," explains James Costos, VP Licensing and Retail at HBO. "It is certainly the crown jewel of our merchandising program as we continue to expand our overall licensing strategy for the brand in this territory."

Other stand out products for clubs visiting the show included strongly branded games with Asian appeal and a good level of volatility. Imperial Lion uses IGT's Multiway play and lets players choose the number of free games, the associated multiplier and a strong range of RTPs. Red Lions features two lines for one credit plus stacked substitutes during the ten free games as well as a good range of RTPs.

One of IGT's most famous and top performing theme banks, Gold Fever, is back in five… five cents that is. Gold Fever now has four new games, all of which are available in five cent denominations as opposed to only one and two cent denominations in the previous versions of this popular game.

IGT ran free business presentations in its on-stand theatre, with industry experts speaking on a range of topics including gaming floor design, pre-commitment and food and beverage management.