According to the research conducted by the Faculty of Business Administration at the University of Macau, most visitors (49.1 %) said they came to Macau to sightsee, while gambling or other gaming-related activities were only listed third (16.4 %), after shopping. Nevertheless, almost half of the overall tourists admitted to gambling while in Macau (48.3 %).
For the study, 3,808 visitors aged over 18 were interviewed during the first six months of 2011.