WMS promotes Rob Bone to Senior VP of North American Sales

A member of WMS' Executive Committee, Bone has served as Vice President of North American Sales since April 2011 and continues to report to WMS Chief Operating Officer, Ken Lochiatto.

As Senior Vice President of North American Sales, Rob Bone will oversee the company's efforts to improve day-to-day sales accountability and predictability, focus resources behind the sales implementation of new networked gaming applications, provide additional customer touch points and further strengthen customer service initiatives throughout WMS' North American sales and commercial operations teams.

He is responsible for WMS National Account customers, which include large, multi-site casino operators and other key customers with large commercial operations. Among other initiatives, the National Accounts sales team is focused on establishing multi-year technology partnerships and collaborative development opportunities with customers.

Bone's new responsibilities reflect recently implemented initiatives aimed at refining WMS' product plans to leverage its content and product development strengths - which have driven nine consecutive years of annual revenue growth - and ensuring that product and technology development are aligned with customers' near- and long-term needs.

As Vice President, North American Sales since April 2011 and earlier as Vice President and General Manager, Western Sales and Operations (beginning January 2010), Bone has held primary responsibility for the company's key corporate accounts in Las Vegas and has managed the day-to-day operations for the more than 130-person Las Vegas office. From 2005 - 2010 he served as Vice President of Marketing during which time he worked closely with many customers to further their understanding of the company's key product and technology development initiatives. He joined WMS in 2000, and prior to joining the Company held various positions in marketing and finance for several large multi-national casino operators.

Ken Lochiatto, Chief Operating Officer of WMS, commented: "For over a decade at WMS, Rob has consistently demonstrated leadership and success in establishing strong relationships with our growing North American customer base while supporting the Company's execution against key growth initiatives. His ability to lead our North American sales team and build upon the relationships we enjoy with our customers will be vital in ensuring that our company-wide effort to best serve customers' needs is realized. In doing so, Rob will play an important role in our achievement of our financial and strategic goals, including our prioritization of resources on near-term revenue opportunities in our core product sales and gaming operations businesses."

Rob Bone, said: "Fully understanding our customers' current product needs and plans, and our ability to respond accordingly are critical to WMS' success and the adoption of our game content and Networked Gaming applications. WMS' domestic commercial sales team is more engaged with our customers than ever, and we have organized our team to execute on business opportunities in both the near and long-term."
Bone holds a Master's Degree in Business Administration with a concentration in marketing and a bachelor's degree in finance from the University of Nevada, Las Vegas.