Betfair Group updates its mobile product range

Betfair Touch is Betfair’s flagship Mobile Web Application and has been significantly upgraded to enhance in-play betting, featuring faster response times, live scores and a dramatically enhanced search capability, all of which contribute to a highly evolved customer experience.

The firm’s updated native iPhone 2.3 app features, for the first time on Betfair, the ability to deposit and withdraw funds to a registered card solely via a mobile phone. This enhanced functionality has been requested by Betfair customers who are increasingly using mobile as their primary channel for betting activity. The upgraded app also features account loss and deposit limit features, in line with Betfair’s commitment to player protection and social responsibility.

Betfair’s new version of its native iPad app is especially tailored for the devices specific dimensions, displaying full Betfair market depth across all applic ation screens as well as allowing the user to place a bet whilst simultaneously viewing a market and their betting position. The app also features improved use of geo-verification- identifying a devices location based on GPS co-ordinates- bringing it in line with Betfair’s iPhone app.

Commenting on the launch of Betfair’s next generation of mobile products, Richard Hewitt, Head of Mobile Product at Betfair, said: “Having pioneered betting via mobile, Betfair now has a highly evolved customer proposition in this channel and we believe all three of these Applications will bring an enhanced user experience to our growing band of mobile customers. We are looking forward to really growing out this key platform with more innovation over the coming year.”