Intralot introduces new betting platform, Athlos

Athlos is the answer to many long-standing needs of sports betting operators and can become the central platform around which their operations and other gaming infrastructure can be built. It is able to support any type of operational model, responsibility and function distribution, since it has been developed as the ultimate multi-channel B2B and B2C betting platform. Any organisational model, from completely centralised to completely distributed (even on an individual operational function level) is possible through Athlos deployment. 

This was achieved by extensively applying concepts like hierarchical structures, property- and settings-inheritance between levels managing to offer full support for many different brands, countries (both as branches of a central operation or individualised operations), currencies, sales channels and sportsbooks, which can be configured to the extent required to suit exactly the operational needs of any B2B or B2C operator.

Athlos allows operators to integrate fully their internet and online operations moving beyond the compromises of the current generation of platforms. Thanks to both Intralot’S long-standing expertise as the leading sportsbook operator, managing several different and separate operations in many countries, all of them together amounting to more than EUR 4.5 Billion annually, and Intralot Interactive and Intralot’s experience with a combined retail and internet operation in e.g. Italy, Athlos’ adopts an innovative and modern design.

Intralot’s core Sports Betting Platform is coupled with a state of the art Player Account Management System (PAM) which enables a unified approach to player registration, verification, single e-wallet and banking integration and e-payments through all sales channels. It also seamlessly supports participation with loyalty cards through the retail network, essential for all Lotteries wishing to fully converge their networks.  Moreover, it offers all key marketing features for interactive online operations: support for setting up a wide range of cross-channel and cross-product loyalty schemes, bonuses and promotions, even for an individual customer, and provides all the required customer segmentation and reporting options.

Intralot’s global experience as both system supplier and lottery operator, combined with its position as the World’s No. 1 Sports Retail Bookmaker handling the largest Fixed Odds Betting book, makes Intralot the ideal partner for the success of Fixed Odds Betting Games in any jurisdiction. Now, any Operator in the world can have Intralot’s new technological offering, Athlos, and enjoy the advantages of the next generation sports betting platform.

More information in www.intralotinteractive.com