EIG will have the presence of top level executives

Top level executives from Gioco Digitale, Poste Mobile and Lottomatica will be present to discuss their approach in their local markets with the CEOs of global brands such as William Hill Online, bwin.party digital entertainment, Betclic Everest Group, Virgin Games, PKR and Bodog, and also to explore potential partnerships, identify key industry trends, influence further market and regulatory developments, predict the future leaders and to make sure they are one of them.

“As these new markets in Europe open up to online gaming, it’s becoming increasingly important for operators to be able to adapt their messaging to the local demographics. To do that, they need the expertise of the local experts who can help them understand what localised products to offer and how to communicate their propositions to new players. EiG this year will focus on bringing these experts so that they can share their expertise and partner with the global players.”

It’s no coincidence this industry’s most high-level and longest running event is taking place in Italy this year, currently Europe’s fastest growing market and expected to flourish even more with the new regulations now being introduced to allow for cash poker and casino games. Both global brands, now on the drive to consolidate to build scale allowing them to enter the regulated markets, and local Italian organisations from gaming and non-gaming sectors are all eyeing the opportunity and taking steps to secure a share of this lucrative market.

Paolo di Feo, bwin.party Southern Region Director (Italy, France, Spain, Portugal and Latin America), part of the recently merged global iGaming operator bwin.party, commented on his involvement in EiG: “We’re excited that EiG is coming to Italy this year. Hosting an event as important as EiG is without a doubt a testimony to Italy’s appeal to the global gaming industry. “

More details and registration are available on www.eigexpo.com.