Alvaro Nores, VP of Aristocrat for Latin America

“Aristocrat’s leading position in the region has boosted our participation at SAGSE Panama”

2011-06-22
Reading time 2:12 min

Why have you decided to participate in SAGSE Panama?
Panama is today a center of attraction of investments with regards to tourism and entertainment. The big number of new developments that are being promoted in the region turns this event into a big exhibition to promote our products and present new releases. The leading position of the firm in the region has boosted our participation at the show.

Which is the main aim of the firm for this event?
Our products have a great performance in the region. Thousands of players visit the Panamanian gambling venues and choose our products. That’s why the firm aims to exhibit the new products designed for this region. As every year, Aristocrat intends to reach its customers to introduce the new developments that will improve the performance in their venues. At the same time, we bring customized attention on each of the new games we present, its configuration and volatility, to bring our customers the most adequate solution for their gambling halls.

What products will you exhibit?
In this opportunity, Aristocrat is exhibiting a combination of its most successful products, which are present in all Latin America. Our new Bonus Bank “Stuntman Sam” and Xtreme Mystery “Island Delight” on GEN7 platform of its Viridian Widescreen cabinet.

The firm is presenting its new titles, 100% in Spanish: Sirena's Gold, Wild Patagonia, Jackpot Manor, Genie's Riches, Mammoth Thunder, Maia Blue Planet Princess, In The Gold, Jaguar Mist, Tiger Princess, Timber Wolf, Fire Light, Miss Kitty, Tiki Talk, Wicked Winnings II, Indian Dreaming, Tiki Power, More Chilli, More Hearts and Buffalo. Among the remarkable games, there are More Chili and More Hearts, in the awarded Mega Pay category, which is designed to bring players more opportunities to win, playing up to tour sets of reels in the bonus. Players receive the extra series of reels as a bonus.

At the same time, we are presenting a new release, Pele’s game. This new development, completely displayed in English and Spanish, aims to become in the most required classic by players, casinos and bingo halls.  It is a 20 line, 600 max bet -credit game with an average volatility. In order to have access to Bonus, the player must bet all the lines, and when three or more stages appear, new Bonus phase will begin.

Which is the position of the company in the Panamanian market, Central America and the Caribbean?
Aristocrat has had presence in Central America for a long time. Year after year it consolidates its position in the market. Although there are not accurate numbers with regards to the share floor of each brand, our internal analysis indicates that our firm is a strong leader at a regional level. We are sure that the new developments will be attractive for customers and will improve casinos’ performance.

What are your plans for the region?
The gaming industry is living important changes in Latin America. Panama, Chile or Argentina announce a growth in the region, together with millionaire investments with regards to tourism and entertainment.

Arictocrat counts with a team of professionals with great experience in the sector, which know how to take benefit of the opportunities of the environment. That’s why our goal is to consolidate ourselves in the region, with the new releases that were presented in Buenos Aires, Colombia, Peru and Panama.

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