Bally to commit to social media programs

Savage added: “While we’ve wanted to bring Bally into the social sphere for some time now, we also wanted to be certain we did it the right way. Social media isn’t a campaign for Bally Technologies – it’s a commitment.”

Fans of Bally’s innovative games, systems, and server-based solutions around the world can now connect with the company on Facebook, Twitter, LinkedIn and YouTube. The social sites offer information on the latest news, products, events, on-floor casino promotions, careers and a host of multimedia content for users to explore. Most importantly, the social sites provide a medium for casino operators and players to connect with Bally Technologies to ask questions and share their insight and experiences.

“We use the word ‘partner’ in our tagline here at Bally – Your Partner in Innovation,” Savage said. “Partnership isn’t simply about ventures and business; it’s about connection and communication. Social media provides an outstanding opportunity for us to partner with the customers who employ our products and services on their casino floors and with players who love their favorite Bally games around the world. We’ve now created compelling social media sites for our customers to engage with us.”