IMSC enters the Chinese mobile gambling market

International Mobile Sportsbook Company (IMSC), founded by the entrepreneur James Sene in fourth quarter 2007 in Barcelona (Spain), is a young technology and marketing driven company developing and marketing “Bettymovil”, a digital platform in order to provide simple and highly accessible ways to place a varied selection of micro-bets via mobile devices through simple SMS interactivity.

VODone Lottery View, a wholly-owned subsidiary of the VODone Group, is the Group's lottery operation platform which covers all nationwide welfare and sports lotteries in China, providing support and services for lottery buyers focusing on mobile lottery, telephone betting, lottery shops, and Internet video information environments.

The exclusive five-year partnership agreement establishes IMSC as VODone Lottery View’s technological partner, and mobile gambling marketing consultants, to distribute the Chinese Welfare and Sports Lotteries on a national level.

“IMSC’s Bettymovil digital platform integrates perfectly into VODone Lottery View’s multi-channel business, and more significantly it will provide a totally innovative and highly user-friendly concept for Chinese adults to gamble responsibly, and to collect winnings, all via simple SMS interactivity.”

James Sene, CEO of International Mobile Sportsbook Company, said: “Both IMSC and VODone are convinced that “Bettymovil” will establish a completely different dimension to mobile gambling in China, and that the current 9 million VODone Lottery View registered users will double by the end of 2011.”

Systems integration work is already under way and the launch of VODone Lottery View’s SMS betting platform in China is expected for summer 2011.

Bettymovil’s unique and proven gaming concepts rely on the idea that adults will responsibly use their mobiles to place micro-bets or alternative bids on a multitude of events, be they sports, lotteries, bingos or even social entertainment C2C games through the simplicity of an SMS.