Atronic appoints Machine Division Sales Director for EMEA region
Scala brings his vast experience in product development to the EMEA sales team. In this new role, he will be leading the team and will provide a high level of professional and consultative advice to Atronic customers. He plans to enhance its customer focus by bringing new ideas to clients, and offering informed advice about strengthening their product line-up.
“Because Michael understands the product development process and market expectations, his holistic view of our customers’ markets means he can work with them to generate fresh ideas and respond quickly to their needs,” said Isaakidis.
For the last 15 years, Scala has held various positions with Atronic, including Director of Global Operations and Quality, and Director of Product Management for the firm’s Casino Division. Scala is based in Graz, Austria, and reports to Isaakidis.
Atronic is confident that Scala’s deep understanding of product development and the global casino market, combined with his consultative sales approach, will translate into increased performance and growth for its customers’ operations.
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