“Latin America is going to be an important and crucial part of our going forward”

What did TransAct present in Colombia? This was your first time, how did you see the show?

TransAct was very pleased to be at FADJA this year and especially pleased to be affiliated with such an industry leading group here in Latin America: Hanco Gaming. Hanco is doing a fantastic job for us and was great to be participating in the Hanco booth with the collection of other top companies in the gaming industry. Therefore, we were thrilled to be at FADJA with the Hanco Group, it’s really working out for us.

What we were featuring at FADJA is our Epic 950 TITO gaming printer and the Epicentral Print System. The Latin American operators are really excited about having a choice of TITO printer. The Epic 950 has a leadership reputation worldwide, and we’re very excited about demonstrating its superior capabilities here in Colombia.

What was the feedback you received from people of your products?
What we are hearing about the Epic 950 printer, is much the same as we’ve been told around the world: people in Latin America are very impressed with its reliability and the ease of use. The ease of working directly with TransAct and with Hanco in Latin America is also a great success for us.

How did you see the show? How do you see the Colombian industry?
For us, this is a new market that we are entering. And, all the customers that we were talking to are very valuable to us. It´s wonderful to get to know them and it’s great to introduce them to our products, not only the Epic 950 but also our Epicentral Print System which provides promotional offers or coupons. They were very interested in Epicentral and all we have to offer and we are thrilled to have the opportunity to have them get to know us better.

How important is this market for you?
It is tremendously important to TransAct. Colombia is clearly a growth industry. TITO, as well as the promotional coupon printing, is extremely relevant to both Transact Technologies and our customers in Latin America. If we look at our gaming business overall last year, the majority of our business was done in the international market and we believe that Latin America is going to be an important and crucial part of our going forward.
Are you planning to attend to another Latin America trade show?
Yes, we will continue our partnership with Hanco. I know we have another trade shows coming up, such as ELA, SAGSE Panama and SAGSE Buenos Aires. I hope to be able to attend all of them.