"We’ve exhibited a wide range of novelties at FADJA this year"

This year we introduced a number of important developments at FADJA, showing products that made their debut in Latin America, such us our fabulous iDeck, the configurable LCD touch screen keypad.

iDeck redefines the player experience through personalized features, mysterious bonus, virtual games and more. This product has no competition in the market.

For the first time we are also featuring our new Pro Series V32 cabinet with the Alpha 2 platform, which allows us to develop games with greater visual impact and interactivity. The games that we presented in FADJA are “Jewel of the Dragon” and “Sea Goddess”. These titles use the gaming methodology of Hot Zone, during which, in the round of free games, blocks of "Hot Zones" cascade over the reels from top to bottom; the Hot Zone blocks that land on the reels turn the corresponding symbols “Wild”, and they remain locked in place for the remainder of the feature.  All Pro Series cabinets are compatible with server based environments.

Other game that uses the full power of the ALPHA 2 platform was Cash Wizard. In this game, you can see specific iDeck features that, along with the two 22 " monitors, immerse players in a unique gaming experience.

“Vegas Hit” was other of the games that attracted attention in our stand. Its double-stacked wheel configuration with U-Spin technology and its 16 unique bonus games have been really attractive for the operators.

The balance of this fair has been very positive for us. We had the opportunity to show customers in the region our recent releases and latest machines and systems products, and also share valuable time to understand needs and expectations. We did many businesses during FADJA and were very pleased with the feedback received from operators about the quality of games, cabinets and systems.

How do you see current situation of the Colombian market?Colombia is one of the fastest growing countries worldwide and some of the key markets in Latin America for Bally. This relevance is determined by the volume of machines installed in the country, the maturity of the players and international business investment in the industry. We have high expectations of growth in the area of slots and systems.

FADJA has been the opportunity we have chosen to re-launch our brand in Colombia. We have great confidence in our products and we are optimistic that the latest technology platforms will be very well received by our customers.

Moreover, we are investing locally to provide operators with excellence product, service and support that will help them to be successful. Games such as the multi-award winning “Hot Cash” and “Spin Spin”, an innovative product such as iDeck, a strong portfolio of local systems and resources themselves are proof of that, and we are confident that our customers will reward the dedication and effort to provide products that are profitable.

This year we will again be present in CIJUEGO Peru and SAGSE Panama, with even more novelties for our customers in Latin America