Beach will report directly to Simon Murphy, who was recently appointed Head of Gambling for EMEA.
Richard’s role will require a collaborative approach and will include building relationships with external game developers, platform providers and operators, as well as internal departments within the broader FME business.
Richard brings with him a wealth of industry experience and has held previous roles with land-based developer and platform provider Cyberview as well as leading land-based, online and mobile content provider IGT.
He has worked with a number of major gambling operators and platform providers in both the UK and emerging European markets, launching industry leading online brands such as Rainbow Riches, Monopoly and Cleopatra.
Simon Murphy, Head of Gambling EMEA said “The success of the business to date has encouraged FME to scale its investment in the gambling sector and Richard’s appointment is another great example of our focus for 2011 and beyond. Richard’s knowledge of gambling and his authority within the industry further enhances our objective to become a leading force in branded content across all sectors of the gambling industry.”