BetMarkets announced the agenda for its 5th edition

Focusing on bringing sportsbook into the next decade, BetMarkets 2011 will tackle key challenges facing the industry such as the integration of social media, customer retention projects and building partnerships throughout sports associations and media.

For 2011, now back in Vienna as a stand-alone event, BetMarkets will continue to be at the forefront of the sports betting industry as Mike Falconer, CEO of Bettorlogic and past-attendee agrees, “In its dedication to the sports betting vertical, BetMarkets has developed a ‘must attend’ status.”

The conference already boasts an impressive speaker line-up over two full days of conference sessions and networking opportunities, with exclusive participation from a number of Europe’s leading sportsbook operators including Betfair, sportingbet, bodog, Sky Betting and Gaming and Virgin Games.

BetMarkets 2011 also boasts the return of the well-renowned BetMarkets party, rebranded this year as Vienna Calling – it is known as THE networking hub of sports betting. Vienna Calling is also co-hosted with Sports Betting Community (SBC), BetMarkets’ Lead Networking Partner.

Rasmus Sojmark, Founder of SBC commented “It is a great honour for the Sports Betting Community to partner with BetMarkets. SBC is known for its networking events among sports betting professionals and we are very excited to be co-hosting the Vienna Calling party. It will be an evening of Austrian treats, schnapps, new business ideas and making contacts.  SBC members can already RSVP for the party at the SBC website and it’s free to attend. We look forward to seeing everyone out in Vienna.”

For further information please visit www.bet-markets.com.http://www.bet-markets.com