JPM's COO Carl Johnston explained: "We are delighted to secure the services of Al Murray and his famous alter ego, The Pub Landlord. We plan to release a number of UK Category B & C games designed around this iconic character; it's a perfect fit for this market."
JPM has a pioneering history of developing successful games around popular entertainment brands and the agreement with Al Murray is further evidence of the commitment of JPM International's owners to continuing investment in the business.