Playtech's Virtue Fusion launched new customer retention tools

Operators will be able create their own branded ‘shops’; a virtual marketplace where the points can be exchanged for experiences.

Virtue Fusion has also designed a new free tickets facility. This will enable players to receive free entry to games, which is key for operators who may want to target lapsed users or promote new bingo rooms and titles.

Wagering requirements can also now be attached in an extended bonus system to allow more generous benefits to be offered. Operators will be able to monitor their bonus liability and ensure that players winning through bonus stakes channel this money back into the system

The innovative rewards will be available for licensee integration across the Virtue Fusion network, which operates in 12 languages and 7 currencies.

Bob McCulloch, Virtue Fusion’s CEO, said: “Customer retention strategies are key to an operator’s success and the new tools developed by Virtue Fusion will continue to ensure loyalty among players on our worldwide network. These unique products will provide a significant business advantage to our operators and players will enjoy a real point of difference on their platforms. I’m sure that they will prove to be a very powerful combination alongside our market-leading online bingo games.”