"We chose Argentina because it’s one of the most experienced countries in the sector"

2011-02-28

Reading time 1:39 min

What are your responsibilities as Manager of the Gold Club office in South America (Argentina, Uruguay, Paraguay and Chile)?

Gold Club is an international company with an important development and wide market recognition. Throughout his years of experience has established itself as one of the producers are widely recognized in the gaming industry. At this time, the company aims to open offices in South America to capture the markets of Argentina, Uruguay, Paraguay and Chile in which the mark was not present. We will do a major work to get closer to customers to make secure the product in the region in the short term.

With your inclusion the company points to an expansion in Latin America. Take this step to less than one year after the launch of Gold Club America in Mexico, how the company has positioned itself in these few months of operations in the region?

Shortly after the opening of the headquarters in Mexico for Latin America, Gold Club has achieved a strong market penetration. Following the brand development, we move forward in different countries to strengthen our progress throughout the region.

Why did you choose Argentina over other Latin American countries?

We chose Argentina because it is one of the most experienced countries in the sector. Company understands that is part of our strategic planning to reach the countries of South America based in Argentina, allowing us to cover both the approach to our clients and agility on technical issues because it has an important international supply chain have local offices in Buenos Aires.

What does the Argentine market for the company?

It is a highly professional market with clear laws and excellently regulated sector that provides tranquility to the operator for further sustained growth. It also has an audience that is accustomed to enjoying the entertainment that our industry offers.

Do you already have installed products in South America?

At this time, our products are playing with great success in a major operation in Uruguay. To date our efforts were focused on roulette games which took our first steps, but we have an excellent product with multiplayer slot with which we successfully penetrate the market.

What are your goals for your first year in office?

We are working aggressively to position quickly in the market among the biggest brands in the sector. We just opened our office in Buenos Aires that will be operational from March 1 this year and we expect high customer acquisition in South American countries. We are already negotiating our first contracts with large customers.