IGT's Service Window application to elevate VIP experience at Bellagio in Las Vegas

Players will be able to automatically process their own taxable jackpot events on the game screen via the Service Window. In addition, Bellagio will gain expanded flexibility for customized and personalized content right at the game. The expected go-live is set for spring 2011.

Bellagio will deploy IGT Media Manager in their high-limit area. This award-winning application gives operators the flexibility to instantly deliver fresh, customized, property-branded communications and promotions to players on the game screen via the Service Window.

"We're excited to see Bellagio use our applications to enhance the player experience. This single application will change the way they approaches service for their most important guests, and is further evidence of how operators can use server-based technology to gain flexibility, control and an all-important competitive edge," said Ron Rivera, IGT Senior Vice President of North America sales.

Justin Beltram, Vice President of slot operations at Bellagio, said, "In addition to Media Manager, the Taxable Accrual application will give us a new way to elevate the player experience and exceed our customers' expectations. It solves one of the biggest problems in the industry by automating jackpot processing. It's a true win-win for Bellagio."