La Française des Jeux recorded 5.5% increase in sales to €10.551 billion in 2010

According to Christophe Blanchard-Dignac, “these sales and financial results strengthen both the value of the company’s long-term strategy based on a vision of sustainable gaming, and our staff’s formidable efforts along with those of our retailers. These same values and commitment underpin our work to roll out our digital service to serve of our 27.8 million customers.” 

The digital plan is focus on 28 million customers and prioritize the network of local points of sale with the aim of promoting them, boosting their effectiveness through new technologies and continuing with their digitalization. The group will invest €170 million in this network between now and 2015. The first new-generation lottery terminals will be installed as from 2011, and location search software, dynamic jackpot display systems and the first elements of a local community program will also be gradually put in place.

Another aim under the plan is to raise the lottery website’s profile and boost its supporting role for the points of sale (96% of visitors to the site are network customers) while using it to promote a gaming model based on the values of local access and responsible, recreational gaming. The company will continue to make the website more user-friendly and to promote it through new services and innovative products, such as the revamped online bingo, to be introduced next month, Smartphone applications (2011) and a win calculator module (also 2011).