“The real highlight was the new 3D games that have been built into 2D monitors”

Have you launched new products in London?
APEX gaming launched a whole series of new products. The Pinnacle SL slant top slot machine received its international debut at the ICE. With two 26” monitors and great technology, the interest for this product was very high. A new games package with 20 brand new games was introduced. The real highlight was the new 3D games that have been built into 2D monitors. Thus, a new 3D effect is created without the need for 3D glasses. The new Evolution games platform enables this. We have updated the Quikker electronic card gaming table for ticket-in, ticket-out and introduced a new shuffler to the market. As you can see there was plenty to see at the APEX gaming stand.
What stands out from your participation this year? How did the public respond?
The name and reputation of APEX gaming is what we believe stands out. We have invested strongly in new products and have expanded our customer service having opened new subsidiaries in Europe and South America.

How do you evaluate ICE 2011?
We are very pleased with the show. We believe that business in general has picked up again.

How do you see the industry for this year? What was the scenario that you could perceive in Earls Court?
Innovative companies that bring real value to the market will always have the advantage in an industry. That’s where we place APEX gaming and we look forward to a successful 2011.

What are your most important markets in Europe?
We are well positioned in many markets in Europe, for example VLT in Italy, VLT in Czech Republic, AWP in Germany and casino in Czech Republic. Our solutions are in demand in many market segments all around Europe.

What does Latin America represent for your company?
It represents a real growth market for us and a great opportunity for South American players to benefit from APEX gaming solutions. We set up a subsidiary in Mexico last year.

Which are your plans for 2011?
We will continue developing the new 3D games and naturally we will be supporting our clients all around the world. APEX gaming will be exhibiting at a number of important gaming exhibitions around the world.