Interview to Nevena Aleksieva, Casino Technology Sales Manager

“We want to reach new markets, such as Spain, Colombia and Venezuela”

2011-02-03
Reading time 1:25 min

Have you launched new products in London?
We showed (o showcased) a big variety of new products. About new games, we feature three series. The first is Gamopolis, that includes four new multigames, each one with with two games. The second one is Falcon Heroes, with wonderful graphics and an improved sound. The third is called 7 Wonders of the World , where all the machines are connected to a progressive jackpot about the same theme that includes a intern bonus related to the slots that gives the player additional winnings.

Are the games designed to a particular territory or are there addressed to the international market?
All the games are international, but there are different versions according the language. They are shown in our two newest cabinets of high quality : Gemini Sensa Plus and Slant Top Tangra Touch.

What is your evaluation of ICE?
We are very pleased because we closed new contracts with existing clients since a long time, and also we had some visits from new clients. We have plans to settle down in markets as Greece and Venezuela, among others.

Which are the most important markets for Casino Technology?
Our goal is to strengthen our presence in the markets where we have already installed our machines. For example, we have offices in several countries of Europe: Czech Republic, Hungary and Romania. In Latina America, we are present in countries like Peru, Panama, Suriname and Mexico. On the other hand, we want to penetrate new markets such as Spain, Germany, Greece, Venezuela, Colombia and the Caribbean.

Do you have any particular strategy to reach these new markets? Perhaps with a specific product or a differential mechanism of sale?
In Latin America we will reach those markets with the help of our distributors. We are establishing some strategic agreements with different companies to achieve this. In Europe, we operate through our central office or the different branches. But in this continent, we specially want to spread with our two new cabinets: Gemini Sensa Plus and Slant TopTangra Touch.

Will you assist to other shows this year?
Yes, we will go to FER-INTERZAR (Spain) and  ELA (Mexico).

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