Atronic appoints new Sales Manager for Argentina and Uruguay

Muñiz’s vast experience in the gaming and entertainment industry is the result of more than a decade of learning about and serving the most important operators inside the region. She is a certified engineer and a member of the UADI (Argentine Union of Associations of Engineers) and CAI (Argentine Center of Engineers).

Her primary area of expertise is operational knowledge, products, systems, and the commercial area in the Mercosur region. In addition, Muñiz has demonstrated her excellent leadership abilities through worker training and placement in the Latin American gaming industry. Her experience, along with her professional background, will make Muñiz a very important asset in the ambitious program that Atronic has developed for its Latin American jurisdictions.

Marcel Heutmekers, the firm’s Senior Director for Latin America and Asia, said, “I am very pleased that we have managed to get a very professional person on board who has extensive experience on both sides of the industry, where she has also worked for some of the most professional operators in the region. Alejandra therefore knows the exact needs of these territories. This will help Atronic offer different product and business solutions to help operators improve their operation and profitability.”

Latin America Sales Director Jessica Luna said, “Our company has always been known for its focus and commitment to our clients’ needs. I am really pleased to count on Alejandra in our Sales Team for Latin America, and most importantly, I feel really glad to give the best support, service and consultancy to key markets such as Argentina, as well as to a growing and even more competitive market such as Uruguay. Alejandra´s inclusion in our staff represents a first step into our ambitious project for this region, which will also include more great news that we plan to announce shortly.”

Atronic International stated that it is confident that Alejandra Muñiz will foster the base of the company’s growth in the coming months, and also strengthen its commercial relations, its post-sale service, and support for its customers’ operations with experience and professionalism.