Italian egaming market grows 28% in a year
With tournament poker accounting for the majority of activity in the skill gaming vertical, which provided 65% of total online gaming turnover in Italy last year, skill games turnover grew 34% year-on-year in 2010 to 3.15 billion euros, from the 2.35 billion euros recorded in 2009.
Fixed odds sports betting, which together with skill games accounted for 93% of remote gambling revenues in Italy last year, grew 11% to 1.35 billion euros, from 1.22 billion euros the previous year.
Bingo also grew strongly in 2010 from its launch as a regulated product vertical in December 2009, with revenues reaching 146.14 million euros by the end of 2010, representing 3% of turnover from the market.
In a statement AAMS said that the dominance of skill games and sports betting, combined with bingo’s strong growth over the last year, confirmed that these product verticals were “better suited to use online”. The three product verticals together amounted to more than 96% of turnover last year.
The launch of cash poker in February 2011 and casino games in June 2011 has been estimated by analysts to double turnover from the Italian market in 2012.
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