Bally Technologies to install gaming systems in New York casino

Bally’s system, which replaces another company’s system, will seamlessly integrate with a proprietary slot system developed by the Oneida Indian Nation to manage player tracking and analysis; table-game management; cage and credit accounting; player’s club enrollment and redemptions; hotel/resort integration; and a variety of marketing promotions. Implementation is slated for spring 2011.

Terms of the deal were not disclosed. Shares of Las Vegas-based Bally Technologies gained 42 cents, or 0.98 %, to us$ 43.38 in midday trading on the New York Stock Exchange.

“After a thorough evaluation process, we found Bally’s CMS product most closely matched all of our specific needs,” said Dan Garrow, Chief Information Officer of Oneida Nation Enterprises  “In addition, Bally’s demonstrated expertise in converting from our current product to CMS is well documented and referenced.  We look forward to working with their professional and responsive support organization on this important effort.”

 “It is very rewarding and exciting for us that Turning Stone selected Bally as a technology partner to help them take their player marketing and bonusing programs to the next level with our casino-management and patron-loyalty  solutions,” said Ramesh Srinivasan, Executive Vice President – Bally Systems. “Turning Stone is widely recognized for its cashless gaming technology innovation, and we are gratified that our popular ACSC CMS solution has been selected to complement this very successful gaming operation.”

Bally Technologies also will release its second-quarter fiscal 2011 earnings after the market closes on February 2.