Successful performance for Ainsworth in 2010

“The strong growth in recent years has been outstanding and all of us inside the business know the best is still to come”, the firm added. It pointed that the secret to its success is attributed to highly focused investment in research and development under guidance of a very strong team of industry professionals with over 200 years of combined gaming experience.

In Australia, Ainsworth has been consistently tagged the number 1 performing product in the market for the last 2 years according to many close to the industry, including numerous high profile investment banking analysts who have been monitoring the company.

In North America, the company is now licensed in more than 20 jurisdictions and has product installed in more than 80 casinos. It has found strong success in our max-bet link progressive product Players Paradise, a Las Vegas themed 4-Level jackpot product with multiple bonus and progressive prizes triggering an average of every 10 games.

Key to furthering its global success, and in particular North America, is the recent release of the newly developed A560 gaming machine family. The A560 product range is now approved and achieving very encouraging sales in Australia, Asia and the Americas after it was successfully exhibited at the recent G2E gaming exhibition in November 2010. The A560 will also be launched for the European market at the coming IGE show in January 2011.

At G2E, the company revealed more than 40 initial games for A560 with numerous titles already GLI approved for North America, with an overwhelming response from customers, who were very excited by the huge new game range, the 4 distinct cabinet variants - including the unique triple screen Super A560 version, the classic cabinet architecture and the striking new 19” LCD topper design with special game driven LED lighting.

The A560 launch was headlined by the stunning World of Jackpots concept - a centralized overarching jackpot theme surrounded by 3, 4, 5 or more independent link progressive themes, all operated by a single jackpot controller and where each theme is easily interchangeable using numerous progressive options including; Rio Grande Rapids, Jackpot Zone, Rapid Strike, Lights Camera Action and Players Paradise, plus many more due for release during 2011 and all available in the triple screen Super A560 cabinet.

In addition to World of Jackpots, Ainsworth has aggressively expanded the highly successful GamePlus game library with more than 25 new titles across its the proven brand range of Triple Shot, Double Hit, Super Game and Play 100Lines/Play 50Lines/Play 40Lines with 2 lines for 1 credit play option, and the special release of the all new Hot Reel concept. All games are now available in Ainsworth’s spectacular new widescreen A560 cabinet range, catering for all cabinet configurations: the 22” dual widescreen A560, a single screen A560 Lowboy with 19” LCD and the unique triple screen Super A560 cabinet.

“The entire Ainsworth team is highly excited by the results in Australia and our emergence around the world as a major slot vendor. We are all very focused on proving our dedication to providing outstanding service across every market we enter and continuing our commitment to be known as the number 1 Australian product provider globally,” the firm concluded.