Playtech reaches deal with bet365 Games

The launch marks a significant milestone as Playtech now offers its proven games library to the increasingly important games tab segment, in full alignment with the company's cross-platform approach to the provision of its content and services.

The games set to join bet365's Games Tab include branded slot games, from Hulk, Iron Man, Blade and Fantastic Four – all linked to the Marvel Mystery Jackpot – to Gladiator, Rocky, Pink Panther, Top Trumps Football Legends and Frankie Dettori's Magic Seven, in addition to proven table games and video poker games.

Steve Ibberson, Managing Director - Gaming at bet365 commented: 'We have always been extremely happy with the performance of Playtech's Casino content and wanted to offer the same games elsewhere to enrich our players' experience. Playtech has listened to its licensees and developed a solution for the deployment of its games across product, which can only enhance the standard of our Games Tab offering.'

Peter Cercone, Vice President of Marketing at Playtech, said 'We see bet365's launch of our Games Tab content as further recognition of our excellent offering in this arena. The ability to offer players the same games and playing experience across all segments – download, Flash, mobile and land-based – is key to the continued growth of our partners and remains a constant focus for Playtech.'