Atronic restructures EMEA sales team

Creating a complete continuum of support for customers, Atronic has streamlined the EMEA organization by creating a single team reporting to one leader. This change includes a combined sales and sales service organization and is expected to provide Atronic customers with superior value and service.

Athanasios (Sakis) Isaakidis has been appointed Sr. Director and General Manager Machine Division in the EMEA region, reporting to Walter Bugno, CEO of Lottomatica Group´s Gaming Division which comprises Atronic and SPIELO. Sakis will continue his role as Managing Director of Atronic International. He has been with the company for over 15 years, most recently in the capacity of Technical Director of the firm. Sakis brings two decades of customer-focused experience to his new role, both in sales coordination and technical service.

Within Sakis’ group, Stuart German is responsible for overseeing slot machine sales as Sales Director Machine Division EMEA reporting to Sakis. In his past 11 years with ATRONIC, Stuart has been an integral part of the sales team, and his consultative approach has been a key to his success.

“As Sakis and Stuart work with our customers to meet the challenges and opportunities in their markets, we are confident that this integrated approach will translate into increased performance and growth for our customers´ operations,” said Lottomatica’s Gaming Division CEO Walter Bugno. “At the same time customers will continue receiving a high level of professional and consultative advice from our dedicated, experienced sales team.”