Atronic appoints Senior Director for Latin America and Asia

As Senior Director for Latin American and Asia, Marcel will be responsible for leading Atronic’s Latin American and Asian teams, and for developing strategies to further support and grow the firm’s performance and presence in these evolving markets.

His experience spans 13 years in the gaming industry, including his leadership at Holland Casino’s slot department, where he oversaw an installation base of 7,000s machines across 14 casinos. On the supplier side, Marcel previously worked with Atronic where he headed new business development and was responsible for the opening of various new markets across the world, as well as the introduction of new business models. His combined experience as both an operator and supplier give him invaluable insight into operator requirements, and how player behavior and desires have changed over time.

Within Heutmekers’ group, Jessica Luna is now responsible for overseeing sales as the Sales Director Latin America, reporting to Marcel. In her past 8 years with Atronic, Jessica has been an integral member of the sales team and a major part of the company´s success in the Latin American market.

In Asia, Lai Fatt Chiang (Chiang) will continue overseeing sales for the region as General Manager Asia, reporting to Marcel. Chiang has been with Atronic since March 2009 and has a detailed knowledge and understanding of the Asian gaming market and its specific requirements, thanks in part to his previous assignment with Asian gaming distributor RGB.

“Marcel brings a broad expertise in business development to Atronic, and possesses comprehensive market experience on both the operator and supplier side,” said Lottomatica’s Gaming Division CEO Walter Bugno.“As Marcel, Jessica and Chiang work with our customers to meet the challenges and opportunities in their markets, we are confident that their knowledge and experience will translate into increased performance and growth for our customers´ operations.”