Aristocrat to present entirely new game categories at G2E 2010

“Last year, we unveiled our new business transformation program which we call ‘Play to Win.’ Part of what we promised our customers was significantly more focus on North America, an even more intense focus on player and customer feedback and greater investment in our North American R&D operations,” said Aristocrat Americas President Nick Khin. “Since then, we have significantly strengthened both our R&D game and system teams and setup a dedicated insights function which has been very active in conducting even more player research and testing. At G2E 2010, the results of our efforts will be on very proud display.”

Aristocrat will show the advanced technology of Mega Pay, Remix and Win Your Way. Available on player-favorite game titles More Hearts and More Chilli, Mega Pay is a new game category. With Mega Pay, when the multi-games play during the free games feature, one game can become four games.

The fun, new Remix game category showcases Aristocrat’s unique shuffle feature, where symbols or reels are rearranged randomly on the screen to award additional shuffles and wins are awarded. Don Quixote is the first product in the Remix category.

Win Your Way is an exciting new game category that allows players to choose their volatility. Players can choose one of three volatility levels: low (green), medium (yellow), and high (red). Players can easily identify their choice thanks to user-friendly buttons and onscreen images, players have the freedom to choose their winning experience.

“Our player-driven developments have resulted in some of the most imaginative gameplay experiences the industry has ever seen,” Khin said. “When the experience is better, players have more fun and play longer.”

In addition to its new and innovative game categories, at G2E 2010, Aristocrat will also be showing more than 200 games, new math models, the VERVEhd, Viridian WS and Vii cabinets, new modules for the Oasis 360 system.