María Laura Casasola, Magic Dreams General Manager for Latin America

“Customers were extremely impressed from the quality level we reached thanks to our new Xtend platform”

2010-10-14
Reading time 1:43 min

What is the balance you can make of SAGSE Buenos Aires?
Our balance has been extremely positive. We are happy of our exhibition as during 2009 and 2010 we faced several investments on both our products and our commercial strategy. This has been surely perceived by our customers, at first sight because we had a booth that were more than doubled, and then because the quality showcased was extremely different from our previous one.

Xtend platform is giving us the possibilities to realize and offer products that are even more competitive with the market. Latin America is a challenging market and all the competitors are fighting for the leadership, so everybody shows the latest products just developed.

How do you evaluate the quality of visitors to the show?
We noticed that the quality of the visitors has progressively improved. Even more decision-making people actually interested in product and with the willing to see and touch the products and to speak about concrete business.

What was the feedback from current and potential customers?
We received very enthusiastic feedbacks from both current and new customers on our new products; they were extremely impressed from the quality level we reached thanks to our new Xtend platform.

Captain CA$H Jackpot system has been one of the main characters of our booth. We presented it at IGE 2010 and we are working hard in order to provide a wide gaming library that can allow the operators to refresh the bank of machines with even more performing games.

Many customers have been also impressed from the New Magic Roulette Platinum we showcased in worldwide preview. The former Magic Roulette has been extremely successful and appreciated in our territory. For this reason we took the choice to develop a new one even more impressive and attractive.

Magic Roulette Platinum is a Single Zero Roulette that has been totally reviewed in order to give to the player the highest comfort and the most intuitive gaming situation needed. It leaves the player concentrating immediately on the game strategy and thanks to the “Speed Configuration” feature each operator can choose the speed of the cylinder and get Magic Roulette Platinum even more revenue generating.

Of course, the redesigned user-friendly table features all the “called bet” options of the traditional Roulette table and, like the previous Magic Roulette, also the Platinum version displays all the extended game statistics in its top screen.

How should SAGSE evolve facing 2011?
The agreement closed with G2E will push all the companies to exhibit the latest products just shown at G2E. This will have the effect on the quality of the products that will progressively increase.

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