Interview to Alan Burak, Commercial and Show Manager of Monografie

“SAGSE is, was and will be the most important event of the year”

2010-10-12
Reading time 2:46 min

What sensation has this recent SAGSE edition left you?
This year it has left us a high level of satisfaction and happyness. We have complied with our commitment as responsible of the most important Latin American event. We grew a  30% at an exhibition level, bringing exhibitors from different parts of the world. We have had more qualified visitors. A constant flow of buyers and directors that have took decisions in the event was noted. SAGSE is, was and will be the most important event of the year in the Latin American calendar.

Which was the feedback from exhibitors and visitors?
As we always say, if exhibitors have a good performance, they will come back. Es por tal motivo que ya tenemos el 80% del evento confirmado para el 2011. Both exhibitors and visitors acknowledge SAGSE hegemony as key issue for the games of chance and entertainment business.

We have noted that, year after year, exhibitors dedicate more time and investment to the show activity. An extreme planification was noted. It has been a year in which it has been coordinated with each of our 180 exhibitors a work and an action plan of how they should be presented in the most efficient way.

We have seen a professionalization of all the actors that in this opportunity will present the latest novelties, which have never been seen in other exhibitions around the world. This year in particular we have worked side by side with the industry, the operators and state entities, all together to achieve the so desired success and show the world what SAGSE exhibitors have to offer.

With exhibitors from different parts of the world and with the visit of local operators as well as from the main international companies that came with great expectation to visit the booths, SAGSE Gaming & Amusement Buenos Aires has shown its internationality, commercial ethics and professionalism.

What are the main trends that you have observed among the products in exhibition?
We are always paying special attention to the style revolutions and new trends in this sector, with sustained development. In each edition you can see the technological progress that makes this industry more efficient, year after year, with a better customer service and, above all, promoting its transparency.

Every year, more attention and space are dedicated to online games. The online industry pavilion was a success, where more than 10 companies from the sportsbook sector have gathered face to face with the industry.

But besides we have poker, a fashionable trend that generates an important flow of public and has a significant importance, becoming, this way, in a key tool in casino commercialization. Specialized magazines, technical courses and meetings with experts have predominated during the three-day event. Besides, the area dedicated to entertainment has a growing trend and always brings a better offer to the public. No doubt SAGSE exhibition is collaborating to boost this sector. Besides, it is important to remark the importance of Ey10! Encuentro Yogonet to the industry. We believe it is crucial to count with a team of professionals for this important event that is already part of the schedule of every manager of the industry.

On top of the agreement with G2E, How will SAGSE evolve for 2011?
We are very proud of being able to participate in the creation and coordination of an international calendar for the industry. The fact that we are here shows once more the responsibility, credibility and confidence that SAGSE has been bringing to the international industry for more than 18 years.

It took us months to coordinate the dates for the following years, but joint work has brought us big results which we can see today. Being part of this team means a great responsibility for us and a feeling that we are doing things professionally, in a tidy way and with international ethics.

Next year, SAGSE 2011 will be held November 9 to 11. Products that will be showcased in Las Vegas will reach Argentina a month later, bringing the latest novelties to Latin American operators that will surely attend massively to the event.

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