Digital Signage systems presented at BEGE Expo in Sofia

The Balkan Entertainment and Gaming Expo, held for the third consecutive year in Sofia and calling together visitors from many countries from 4 to 6 October, provides an opportunity for product presentation of range of new products and technologies in different sectors related to the leisure industry.

This year a fresh approach in the marketing is presented through the advantages of the digital signage systems – a new media with enormous applicability in any area of the entertainment and services. Digital signage provides the option any video and multimedia content on screens, projection films, kiosks to come alive and communicate with the customers.

This media and its applications, used together with 3D and 4D technologies, create excitement and unique emotional feeling. The opportunities for communication with the customers are unlimited – from virtual bar for orders and search of information to interactive system for games, communication and entertainment.

Digital signage as a media for direct interactive communication with the customer is used in many countries around the world. Its application becomes especially important in the time of economic recession, where each provider of products and services looks for more effective and cheaper solutions that can provide the right content, at the right place, at the right time and right on target. 

Some of the applications of the digital signage systems are being demonstrated during BEGE Expo, along with the presentation of EyeSight, one of the most innovative products, developed especially for the gaming industry based on the digital signage system concept.

The visitors can varied applications of digital signage in different environments at WizzyCast booth during the product presentation on 5th of October. At the same time, in the program of Eastern European Gaming Summit, a seminar dedicated to digital signage will take place, where the latest trends in the use of new technologies for communication and marketing goals will be discussed, and their application for best efficiency in the development of customer loyalty.