SAZKA is the most valuable Czech brand again
Thus the brand of the Czech oldest and biggest lottery company repeated its last year’s victory. European most valuable brand, according to the study, is Luis Vuitton Moët Hennessy (LVMH), followed by Nokia, Vodafone, INBEV, Unilever, Telefónica, Nestlé, Deutsche Telekom, SAB Miller and Mercedes-Benz.
“Brand values are less volatile than enterprise values on capital markets. Brand corporations have recovered faster in the aftermath of the crisis, some industries show still growth potential in market capitalization,” Gerhard Hrebicek, Director of European Brand Institute, said in this context.
This year’s strongest growth in brand value was seen in the Pharmaceutical, Health and Biotechnological Industries. Given the economic crisis, brand values of the Automotive Industry, by contrast, fell by 14.1% on average while those of the IT & Technology Industry were down by 14.5%. Financial Services lost 10.8% on average.
European Brand Institute is an association of independent experts in analyses, valuations, strategies and brand valuation in respect of European businesses.
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