William Hill launched a new dedicated Austrian betting site

To coincide with their launch into the Austrian market, William Hill Online has commissioned a TV, print and internet advertising campaign starring the British-born Hollywood actor - John Cleese.

The campaign, which started last week, uses the tagline ‘Wetten wie die Briten’ or ‘Bet like the British’ International betting analysts estimate the Austrian market is worth around €110 million per annum, and William Hill Online believe they are well positioned to become a big player in this competitive, but lucrative market.

The new site, which took months of research and development, will incorporate the most up-to-date and relevant sports betting markets, and will also put a strong focus on Austrian football.

The company, who are regarded as the market leaders in football betting, will be offering punters up to 100 pre-match (before the game) or in-play (during the match/live) markets on Austrian domestic matches.

Henry Birch, CEO of William Hill Online told Bettingpro: “Everyone at William Hill Online is really excited about our entrance into the Austrian market,’ he continued ‘The Austrians have a real passion for sport and sports betting, and we believe they’ll get an unrivalled betting and gaming service on our new Austrian site.’