Bally exhibits in SAGSE the Pro Series cabinets in Alpha 2 platform

What are your expectations for this edition of SAGSE Buenos Aires? Which are your aims for this event? Which is the main challenge of SAGSE this year?
Our expectations are clear: as always, we want to share with our customers the latest innovations of Bally, because they have been exclusively thought and designed to increase profitability. Of course, we are sure we will receive favorable answers. Our commitment is to work together with casino operators to assure we understand their needs and facilitate the products- systems or slots- that best comply with the requirements of their respective markets. Just at that moment we could say that we complied with our main goal: their satisfacción.

Which will be the main trends to be seen at this exhibition?
Bally is exhibiting its most remarkable innovations in SAGSE. We showcase our series of modern  Pro Series cabinets in the new Alpha 2 platform. The new Pro Series Upright cabinet stands out due to its sophisticated ergonomy, combined with state-of-the-art technology. No doubt this cabinet will show a new trend due to its  reliability, easy maintenance, capacity of interacción with the player and ‘server-ready’ functionality. Pro Series Slant cabinet stands out due to its design, that offers an incredíble level of comfort for the player. its support to standard boards of buttons, including Bally iDECK. Cash Spin, the most innovative game in the market, marks the trend in the interacción between the machine and the player. With its touch control technology U-Spin, it allows players to turn a virtual roulette in the touch display backwards, forwards, quickly OR slowly, as if he was turning a phisical roulotte. These games have shown an excellent performance in the first months of its release in the US.

In the systems environment, we wil show iVIEW Display Manager, an interface that allows to display customized messages in the main game displays. With iVIEW DM, complementing the Elite Bonusing Suite of Bally, it is possible to deliver instant rewards and adicional bonusing at the same time in all the casino machines. It generates an Entertainment environment in the casino and keeps players more time in front of the machine.

Which are the main characteristics of its products for Argentina and South America in general?
We count with games that present several bonuses: mystery progressives, superior roulottes, interactive bonus rounds, games with multiple progressive jackpots, etc. During our rich history, we have always delivered products with an important performance and we will keep on developing technologies that exceed the Entertainment limits in the industry. Our Cash Spin game in a great example of our dedicación to innovación and to change the way in which people play in a slot.

What does this market represent for your company? Which is the potential?
South America is composed by many emerging markets with possibilities of development, and so Bally wants to position even more as a leader in the industry. No Doubt our mail goal is to be the leaders in every market in which we have presence. We are Constanti improving our processes in order to offer the best products and a more eficiente customer service. We will soon be annoncing the opening of new offices in Buenos Aires. The new installations will have a showroom of slots and a systems’ LAB to invite our customers. This is a clear proof that this is a key market for Bally and an important component in our global strategy.