“SAGSE Buenos Aires has won its place in the international trade show agenda”

A few days before the beginning of SAGSE, Which are your expectations for this year’s edition?
This year we have much expectation. We have been preparing for 12 months, from the ending of the 2009 event. We are anxious; we want the 18th edition to start as soon as possible. This will surely be an edition to remember. Within the last year, we have published our event in more than 30 international graphic media, printed in English, Spanish, Portuguese, Chinese and Russian. We have sent and delivered personally more than 15,000 leaflets and around 26,000 invitations in exhibitions and by post to all parts of Latin America and worldwide. Besides, we sent more than 100,000 e-mails to our exclusive data base. All this effort will have, as a result, an affluence of international public that will visit SAGSE Buenos Aires during the three-day exhibition.

SAGSE Buenos Aires, which was, is and will be the largest and most important Latin American event, and this, added to the fact that we have achieved to coordinate an international schedule with the most important exhibitions worldwide as it is the case of Las Vegas and London, gives us a clear image that this event has won its place in the international schedule.

Have you noted more support by exhibitors?
We have noted that, year after year, exhibitors dedicate more time and investment to the activity of the events. This has been a year where it has been coordinated a work plan and an action plan with each of our 180 exhibitors of how they should be presented in the most efficient way. We have seen a professionalization of all the actors, which, in this opportunity, will present the latest novelties, never seen in other events around the world.

This year in particular we have worked side by side with the industry, operators and state entities. All together to achieve the success that, in the following days, will open its doors to the whole international industry.

Which are the novelties that the 2010 edition will have?
We are always bringing especial attention to the style revolutions and the new trends in this sector with sustained development. In each edition you can see the technological progress that makes this industry more efficient, year after year, with a better customer service and, above all, promoting its transparence.

Each year more attention and space is dedicated to online games which, according to this new norm, are a reality nowadays. Besides, we have poker, which is a modern trend, which generates an important affluence of public and has a great importance, becoming a key part in the casino commercialization.

Which are the perspectives for next year after the agreement signed with G2E?
We are very proud for taking part in the creation and coordination of an international calendar for the industry. Our presence here shows once more the responsibility, credibility and confidence that SAGSE has been bringing to the international industry for more than 18 years. It took us months to coordinate the dates for the following years, but the Joint work has brought us great results that can be seen today. Participating of this team work means a great responsibility for us, as well as a feeling that we are doing things in a professional and tidy way, with international ethics. Next year, SAGSE 2011 will be held November 9 to 11. Products presented in Las Vegas will reach Argentina a month after, bringing the latest novelties to Latin American operators.