Interview to Álvaro Nores, VP of Aristocrat Technologies for Latin America

“SAGSE Buenos Aires will be a preview of what we will see in Las Vegas”

2010-09-22
Reading time 1:53 min

What are your expectations for SAGSE Buenos Aires? Which are your goals?
SAGSE Buenos Aires is always a business center in the Latin American market. Due to the extraordinary growth that we have achieved in the region this year, we have decided to double the bet and occupy 312 sqm of exhibiting space where we will be showcasing our new cabinets for the region and a renewed portfolio of games.

Which do you think will be the main challenge of SAGSE this year?
SAGSE Buenos Aires is a challenge itself. Year after year, the event consolidates its leadership in the Latin American market and every year is chosen by more manufacturers worldwide to present its products in the Southern region, and by the operators as a focus of attention and new developments.

Which will be the main trends?
I think the Buenos Aires show will be an interesting preview of what we will see more deeply in Las Vegas. Basically, the Server Based Gaming trend has already stopped being a regional project, and nowadays, many companies present their server-based products. The constant search of games with more dynamics and more novelties for the player is what keeps the industry alive, from multi-games up to online games.

Which are the main characteristics of your products for Argentina and South America in general?
In Argentina we count with multiple categories of games, from multi-lines, 50 and 100 lines, Reel Power, Xtra Reel Power, Super Reel Power, Power Pay, Bonus Bank, Stand Alone Progressive, Double Stand Alone Progressive, Triple Stand Alone Progressive and Hyperlink. We count with a wide portfolio of games in Spanish for each of our categories. In this opportunity, we will be presenting the new Viridian Widescreen cabinet, that revolutionized the American and Australian markets based in its Gen7 platform. This new gaming platform comes with a wide gallery of titles totally translated to Spanish: Deep Freeze, Blue Tiger, Knights Challenge, Werewolf Wild, Milkin' It, 50 Dragons, Easter Island II, Miss Kitty, Tiki Talk, Viking Riches, Wicked Winnings II, Wild Gorilla, Indian Dreaming, Sky Dancer, Buffalo, Wild Splash, Sirena's Gold, Werewolf Wild, Jackpot Manor, Lucky Leopard, Mammoth Thunder, Fire Light, The bullet and the badge, Jungle Joe, Chicken 2, Tiki Power, Party in RIO, In the Gold, Timber Wolf, Wild Patagonia, Maia and Jaguar Mist.

What does this market represent for your company? Which is the potential?
Latin America represents a tremendous potential for Aristocrat as soon as the different markets find more solid regulations. We recently initiated our operations with important customers in Mexico and we will continue searching in a more aggressive way opportunities in the whole region. We are convinced that our office in Buenos Aires, together with the recent opening of our offices in Mexico City, will firmly position our company, allowing us to offer products and services highly profitable for our customers.

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