“Ainsworth has developed an outstanding array of new and exciting product options”

What are your expectations for SAGSE Buenos Aires?
Ainsworth will be launching a grand array of new and exciting products for the highly successful Ambassador SL at SAGSE 2010. We have experienced strong growth across Latin America and the Caribbean, and very much look forward to showcasing our new products to all our loyal and new customers.

In your opinion, what will be this edition’s main challenge?
The greatest challenge faced by all other major gaming machine manufacturers is how to stimulate a weak economy with an outstanding sIot product. Growth is beginning to return to the business as operators who have made little investment in the past 3 years are starting to see their player visits and revenues increase, so they recognize that they must now begin to invest in upgrading and improving their product offerings and amenities in their casinos or salas de juego in order to reward and retain the loyalty of their players. Accordingly Ainsworth has developed an outstanding array of new and exciting product options to thrill and entertain the players at so that payers can continue to choose gaming activities when they are deciding how and where to spend the funds that they have budgeted for leisure and recreation. The future in the market with Ainsworth is so exciting right now as the new products are already performing unbeleivably well.

What do Argentina and the South American market represent for your company? What is the potential of this region?
Argentina is one of the key markets that we are targeting as very important for our growth strategy in Latin America. With our presence at SAGSE we are certainly targeting high exposure to Argentinean operators, particularly from the newer markets in provinces outside the metropolitan area where growth will be strong.  We are looking to grow our share of the markets of Peru, Ecuador, Panama, and Colombia. In addition we have recently introduced our product in Costa Rica where it is performing extremely well, and as such the main operators are taking notice and showing strong interest in our slot offering. Of course, like everyone else we are anxiously awaiting the opening of the huge Brazilian market.

What will you be presenting?
Ainsworth is proud to showcase the latest outstanding GamePlus products at this year’s SAGSE conference. Taking centre stage at Ainsworth Game Technology’s stand is Players Paradise, a 4 level link progressive that headlined with 3 Vegas-themed titles: Vegas Fantasy, Vegas Fortune and Vegas Fever.

Based on max bet jackpot play; Players Paradise provides 4-levels of link progressive jackpots, 4-levels of explosive bonus prizes & a rapid free games feature. In addition, Players Paradise is Ainsworth’s stunning new innovation, where with each increased bet, extra long arrays of stacked wilds are added to provide players with even greater anticipation. All Players Paradise games trigger 10 free games with stacked wild symbols and frequent retriggers.

Ainsworth will launch mid-year the highly innovative, wild-west themed, Rodeo Riches 4-level link progressive product, based on Ainsworth’s no.1 hit concept Raging Roosters which continues to be a player favorite all across Central and South America. Featuring 5 big new Play 50Lines games, Rodeo Riches offers a special interactive rodeo jackpot feature where players ride their way to a guaranteed big progressive prize. All Play 50Lines also offer players a free games feature and huge arrays of stacked wilds & big multipliers.

Ainsworth Play 50Lines range continues to perform tremendously well and has just released a huge line up of new and exciting Play 50Lines games including; Dragon Lines Hold Em’, Dolphins, Roaming Reels, Dragon Festival, Busta Bucks, Sheer Magic, Wild Jester. This great new installment of Play 50Lines games offer even more stacked wilds, frequent free game retriggers, symbol multipliers in addition to the highly acclaimed  2-level mystery SAP option. Furthermore, all Play 50Lines games also offer the special edition Play 100Lines option, creating a whole new realm of excitement for players and operators who are looking to take their game to the next level.

Ainsworth now offers additional exciting titles to its successful Double Hit range: Enchanted World, Fortune Fountain, Royal Diamonds Deluxe and OX. The proven Double Hit concept provides for increased jackpot start-up values, two level progressives and rapid hit bonus prizes with generous free game features. Moreover, Ainsworth introduced its first-to-market Triple level Stand Alone Progressive ante-bet concept, Triple Shot with its very first title; Inca Reef Triple Shot featuring 3 levels of progressives, 3 levels of bonus prizes and a rewarding free games feature.

The firm’s new concepts range features the highly innovative Super Game game range featuring; Red Hot Dragons, The King & The Queen, as well as the unique 50 Ways / 100 Ways brand, launched with the first exciting game Money Maze, incorporating 2 ways for 1 credit play & exciting wild multiplying stacks during free games. Both Super Game and 50 Ways / 100 Ways are very innovative first-to–market concepts that were huge hits at their G2E 2009 sneak preview.

Ainsworth Game Technology CEO, Danny Gladstone, said “Ainsworth are very excited about SAGSE 2010.” Furthermore, “With the strong success of brands such as Raging Roosters, Play 50Lines, Triple Shot & Jackpot Kingdom, the exciting launch of Players Paradise, Rodeo Riches, Super Game and 50 Ways / 100 Ways, combined with our continued commitment for providing high performing, innovative and engaging games to the American market, Ainsworth really looks forward to an outstanding 2010 for all our Central & South American customers.”