Aristocrat builds more operator content into new European website

Complementing Aristocrat’s corporate portal, the European site now hosts more content targeted at European gaming operators including all 2010 and 2009 casino product catalogues, a selection of game videos and a new section dedicated to the Spanish arcade/salon market which Aristocrat now supports with a portfolio of Type B games.

A key feature of the site, which enables operators to quickly identify all Aristocrat titles appropriate to their specific casino floor, the ‘games selector’ engine now incorporates all of the company’s standalone and linked games released in Europe across the last two years. A password-protected VIP Zone also offers invaluable tips from some of the industry’s leading experts, exploring different ways to enhance slot strategy, optimise player entertainment and maximise revenues.

Daniel Lindsay, General Manager – Europe, commented: “The website is a vital component of communications with our customers; it provides around the clock access to a wealth of information that can enhance an operator’s business. We will continue adding value to the site over the coming weeks and months. In addition to forthcoming product updates and company news, we will shortly be introducing a range of new features, including mobile tools and novelty game competitions.”