“Magic Dreams is preparing a bright SAGSE show; key products will be those developed on Xtend Platform”

Magic Dreams has already confirmed its presence in SAGSE Buenos Aires 2010. Which are your goals and expectations for this years’ show?
We expect big fluency to our booth as we are showing a quality extremely different from our former booth. Before confirming our presence, we shared our future targets and we understood that a larger booth was needed, considering the number of products shown and the attendance we expect.

From the beginning of this year we have announced that we have developed a new platform. This choice has been taken as we want to be even more competitive and this means to have high-quality products to propose to the customers and to the players, obviously.

2010 has been a year in which we faced big investments on our product quality; we believe our products have a great potential and we are moving in the market with this in mind. In our previous exhibitions we received very enthusiastic feedbacks from both current and new customers on our new products; they were extremely impressed from the quality level we reached thanks to our new Xtend platform and we are very proud of the work done. For this reason we have confirm we are working well.

What will you present? Will you showcase any novelties?
We are preparing a bright exhibition. The main characteristic will be all the products developed on Xtend Platform. We are working to increase even more the Games Library in order to offer, to our customers, always fresh product and a wide range of alternatives.
We will put in a predominant position our latest Jackpot Systems Captain CA$H and the 6 brand new games linked to. Captain CA$H is a pirate themed Mystery Progressive Jackpot with 5 Levels. The original concept of this Jackpot system makes Captain CA$H a very innovative product. The perfect mix of features allows players to enjoy the unexpected surprise of a Mystery triggered bonus, and the enthralling emotion of a Progressive series of wins. The exciting atmosphere, the high volatility and the charming experience of each new game powered by Xtend. The platform complete the incredible profile of this exceptional product. Obviously the benefits brought by new Xtend platform are evident; Vibrant Colour Depth, High Fidelity Sounds and Fast and Fluid Gaming Experience will leave the players out of breath.
Linked to the Jackpot will be the hot new games: Xcalibur, Egyptian Mysteries, Return of the Phoenix, Happy Fish and Diamonds on Fire. In particular Diamonds on Fire will be presented in worldwide preview. All the videoreel games will be shown also in Standalone version in order to offer to our customer a wide view of the products develped.

Among the latest videoreel games we will present in worldwide preview our new Stand Alone Video Roulette Magic Roulette Platinum, just developed on Xtend platform.

Our former Magic Roulette has been extremely successful, especially in Latin America. For this reason we chose to develop a new one even more impressive and attractive; we wants to offer to our customer an improved product that is even more competitive. Magic Roulette Platinum is a Single Zero Roulette that has been totally reviewed in order to give to the player the higest comfort and the most intuitive gaming situation that he needs.

Magic Roulette Platinum leaves the player concentrating immediately on the game strategy and thanks to the “Speed Configuration” feature each operator can choose the speed of the cylinder and get Magic Roulette Platinum even more revenue generating. Of course, the redesigned user-friendly table features all the “called bet” options of the traditional Roulette table and, like the previous Magic Roulette, also the Platinum version displays all the extended game statistics in its top screen.

Obviously we will exhibit our best performing games and among all our MD Poker Range. Our poker products have gained incredible success in the Casino where have been placed and for this reason we always have a number of machines in all the exhibitions we attend. In particular we strongly believe in our poker Double Draw, that, linked to our 4+1 Progressive Jackpot Poker Boost, creates greating interactions and an exiting gaming atmosphere.

Which has been the performance of Magic Roulette in the market?
As said above, Magic Roulette has been very appreciated by our customers and for this reason we are very happy to say that we have developed a new one that will be seen in worldwide preview in the most important exhibition of Latin America and will be available from that moment.

What executives will assist to SAGSE on behalf of the company?
Magic Dreams has recently refreshed the structure of the commercial team of our office in Buenos Aires with the entering of Solange Suton that joined Maria Laura Casasola in the sales force. At SAGSE, both Maria Laura Casasola, General Manager of Latin America, and Solange Suton, Sales Manager of Latin America, will be present to the Magic Dreams’ booth. Of course, Luca Gerardini, Magic Dreams’ General Director will be present during the whole exhibition.

What are the new trends of the industry that you think will be seen in this years’ exhibition?
Surely the concept of the game shared between the players is one of the trends now in the market. The community/linked game has a concept that seems to be extremely appreciated by the players. We expect an evolution of the market in this direction, and, of course we will move through this direction offering something really innovative. Server Based technology will be another trend that will be even more developed in the next future.

What is the current situation of your projects to enter Peru, Chile, Ecuador and other Latin American countries?
In Peru and Chile, we are getting approved and we planned the entering before the end of the year. In Ecuador the situation is changing and we have to look carefully at this market. Once the situation is defined, we will plan our commercial strategy.