Jessica Luna, firm's Sales Manager Latin America

“For Atronic, the launch of King Kong Cash WAP is a milestone in the history of gaming in Chile and in South America”

2010-09-09
Reading time 1:36 min

What does the launch of King Kong Cash WAP in Chile represent for you?
For us at Atronic, this is a milestone in the history of gaming in Chile and in South America. Being the first supplier of a WAP system is a big step for our Systems Division based in Santiago. We feel that we have been finally able to break into a new paradigm. Of course this would not have been possible without the huge confidence from our customers. They could have chosen any other manufacturer, but they showed their trust in Atronic and we are very grateful for that.

At the moment, we are also working on the system implementation of Casino de Iquique and we are very proud that our Chilean team is managing all the installations and systems support with the best quality standards that the Chilean market is used to from Atronic.
I would also like to point out the Superintendencia de Casinos de Juego's participation as Chilean Gaming Regulator, who understood this new technology and its capabilities for auditory and the big impact that it may have for the industry as in other mature markets such as Europe and North America.

Are other Chilean operators interested in King Kong Cash multilevel WAP?
Yes, more Chilean operators are interested in our WAP products. At the moment, we are doing specialised presentations to develop the exact model for their operations including new brand products such as Magic 5’s and Doggie Cash.

Are you planning to install the systems solution for the progressive jackpot in other countries?
We have plans to have it installed in more operations in Chile and Central America in the near future. We have already had conversations with the most important operators in Chile and Panama and the feedback is excellent. Clearly, this product makes a difference and it's something new that creates excitement amongst the players, increasing the venue's revenue.

What does the Wide Area Progressive (WAP) environment has to offer to operators?
A multilevel jackpot system always increases the revenue as players have more chances to win big prices. The expectation is bigger; therefore the gaming experience is much more exciting. By connecting several venues to one jackpot, the jackpot amount is much bigger and the effect on the players is also bigger. So the operators will definitively increase the volume of gaming in their halls, creating a very interesting gaming atmosphere and naturally increasing their revenues.

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