Gamesman expands with the launch of US subsidiary

The formation of the Gamesman subsidiary follows the completion of a joint venture agreement with Chicago-based Coin Mechanisms, which helped spearhead the company’s entry to the US market.

Mark Smith, Managing Director/CEO of Gamesman, commented: “We owe a debt of gratitude to Coin Mechanism’s President Stan Pierz and his team for all of their hard work and insight which have helped to establish the Gamesman name and brand reputation in the United States.

“With the growth we have undergone over the last five years we felt it important to go to the next level of independence in the US. We have replicated the strategy that has served us well in China and that allows us to project the brand in a way that can only be achieved through a wholly owned subsidiary.”

Gamesman believes the benefits of being immersed in the US market are both significant and varied. Mark Smith explained: “There are key tangible benefits covering areas such as logistics, efficiency and response time, but there’s also a lot more to be gained from being involved in the most dynamic gaming market in the world.” He continued: “A lot of what we do is observing and in particular listening to the market. The closer you are to customers – and the vast majority of ours have offices in Vegas – the more you can listen and get on with the job of developing smart products, which is essentially what Gamesman is about. We are very much looking forward to using our presence to establish a solid platform for growth in North America, which is an important part of Gamesman’s 5-year plan.”