Naipes Fournier consolidates the integration of the “Bee” brand to its commercial offer
A few months lates, the commercial integration is, according to Javier Berasategui words, Director of Exports of Fournier, a success. “Both brands, Fournier and ‘Bee’, complement perfectly in the market. Each one has its own personality but both share the two key features to succeed in the casino market. Maximum quality and the highest security in the market”.
“Bee are the leading cards in North America and Asia, while Fourner is the most used card in casinos in Europe, Africa and Middle East. In Latin America we can see clearly that there is a market similar to ‘Bee’ and a market addressed to Fournier, which are very well defined and have a high level of brand loyalty,” added Berasategui.
On top of cards “Bee” and Fournier, Javier Berasategui remarked the excellent feedcak from “Dura +” layout from Fournier and “Bee” precision dice, leaders in US.
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