“Poker is so important for us that we see it and operate as an independent business line”

What does the first Life Poker Championship to be held in August consist of?
It is a national championship that will gather 300 players throughout the country approximately. It is the first event of this magnitude that will be performed in Mexico. Besides, we count with the sponsorship of Pokerstars. The 300 participants will plan in three qualifying rounds. The main thing is that, at the end of the event, we will have the first National Poker Champion in Mexico.

What does poker represent for the company?
Poker is so important for us that we even see it and operate as an independent business line with personnel in charge, on top of the processes and strategies with the same aim. Poker helps us to diversify and gain new customers, on top of being at the forefront of what an important market currently demand us.

Who are the main poker providers of Pringsa?
As it is well known, traditional poker is not still allowed in the country. That’s why we operate Class III machines, which is permitted by law. Although we do count with different providers, the essence of the machine is very similar and allows having the same experience than traditional gaming, but with the advantage of the speed of the game, and also annulling errors committed by the dealer.

Which is the balance you make of the Mexican market during the first semester of 2010?
Certainly, it is a growing market. Players learn and quickly acquire experience due to the fact that they play much more hands than in a traditional table. They are more and more demanding and are anxious to give new steps and participate in bigger events. It is a quite popular game and will bring much to talk in the short and medium term.

How many casinos does Pringsa operate?
We currently have a total of 20 casinos, of which four belong to Casino Life brand and 16 to Casino Emotion. Both are different concepts, but have excellent products. Besides, some complexes count with a traditional bingo, a Sport Book and show room.

What are the plans of the company for the short-term and how do you see the market for next year?
We are currently working on the first national poker tournament, First Life Poker Championship, an event to which we have dedicated much effort and we develop it in approximately seven months. The idea is to continue with the performance of massive events for the following year and to be able to reach other Mexican cities that demand poker.