“Latin America is a big market with big potentials”

Which products does the firm offer to the gaming industry?
KEBA’s KeWin lottery terminal family is the POS solution for all types of games, instant ticket validation and self-service win checks. It consists of two highly modular terminals and one practical add-on device for checking results.

KeWin multimedia is a high-speed lottery terminal for medium to high-volume points of sale. It offers a phenomenal performance and maximum recognition rates combined with incomparable speed and precision.

The KeWin micro is the youngest member of the KeWin terminal family and without doubt, the smallest terminal on the market capable of offering a full range of functions, from betting slip scanning and network communication, to printing receipts and user interaction via various displays.

The tiny KeWin micro consists of a single housing containing the user interface, system control, printer, communication solution, barcode and betting slip scanner; all integrated into one logical unit, measuring just 158x266x209mm (WxDxH).

KeWin check means time saving for retail shops by using self-service. Customers can use the terminal to check the status of game receipts themselves. Only winning tickets are processed by the retail shop personnel. It’s designed as an add-on device to online terminals and rounds up KEBA’s offer for an economic lottery business.

Which are the most important markets for Keba?
We are selling globally – anywhere, where high-performance and highly reliable lottery terminals are needed.

How do you see the Latin American market? What does Latin American represent for Keba?
It is a big market with big potentials. Thanks to our vast experience with the Spanish lottery, we have a deep understanding of how business is done in Latin America.

Which are the main characteristics of your products?
The KeWin terminal family represents an unbeatable combination of top reliability, versatile connectivity and high performance. The modular application software provides all KeWin terminals with an identical range of configurable functions. This permits mixing in the field, which allows lotteries to select the ideal machine for each POS and thus slash their investment costs.

Why did you visit Argentina?
We are presenting our high-performance family of terminals to various companies.

Have you closed any deals recently? Which do they consist of?
Yes. Right after the recent market launch of KeWin micro we managed to close two deals: one in Europe and one in Asia.

Which are your main clients?
Our main clients are the Loterías y Apuestas del Estado in Spain and the Austrian Lotteries.

Nowadays, which are the main trends that you observe in the industry?
Self service is a very powerful and inevitable trend. The only constraint to the deployment of new and innovative ways to enable a more automated process for exchange of goods, services and currency is the willingness of people to adapt. The technology and the logistical know-how is all in place to provide a far higher level of efficiency and convenience based on self-service methods of operation. However, you do not want to make the mistake that many people make by thinking that people won’t adapt. Everyone in the distribution business needs to think about how to integrate the powerful self-service trend into their operations and marketing strategies.