The company comments that the new website has been designed to bring out 32Red's core values of excellent and personal service along with complete transparency; the hallmarks of a true connoisseur's casino. It adds that now it is easier to see the life-changing potential when you load the new site for the first time.
The homepage jackpot ticker displays the jackpots on offer at 32Red, and bearing in mind they have already made two players in the UK casino millionaires, the us$ 6.6 million total is bound to appeal to visitors. An interesting addition is the live payout ticker highlighting the sums paid out to players in given periods.
Bill Medling, Head of Design for 32Red commented "It was difficult to decide to change a winning formula, but the improvements made to further enhance player experience are already showing positive results, especially with our signup bonus of GBP 32 free for every us$ 29 deposited."
When asked about their new strapline, Medling responded "It symbolises our Best Casino awards for 6 years running and, of course, the fact we're Casino of the Decade. Roulette lovers will also notice that 32 red is second to zero on the roulette wheel - making
'Second to None' the ideal strapline for our great brand."
32Red is renowned for providing industry-leading levels of support to players and for its 450+ casino games, including over 250 online slots, online roulette and more. Over 80% of 32Red's players are from the UK and 32Red is licensed and regulated by the Government of Gibraltar.