Aristocrat lighted up G2E Asia with new products and technology

David Punter added: “We have an extensive range of games which are either inspired by local players or are proven performers which have been brought in from other regions but tailored for the Asian market”.

For example, the firm showcased the Yellow Dragon hyperlink at G2E, which has been specially developed for the Asian market. Based on the region’s most successful hyperlink Fa Fa Fa and the legendary tale of Huang Long, Yellow Dragon is scheduled for release in the second half of the year. The Yellow Dragon hyperlink will feature a combination of top-performing games including the recently approved, 100 Dragons which is an extension of the popular 50 Dragons and 100 Lions.

Aristocrat also launched its international success story, the JAWS jackpot link. A highly interactive game with many bonus features, this link features on-screen messages and player instructions in Chinese and will be rolled out in Macau and other markets in coming months. A new Asian-themed Xtreme Mystery Link - Jade Mountain – was also presented, as well as nine new standalone games including 100 Dragons.

Punter said that they also took the opportunity to show their customers US product which they can expect to see in Asia in the coming years. This includes their Viridian cabinet with a wider screen and LCD buttons, and the Vii Slant which has been engineered with enhanced ergonomics for players and easier accessibility for operators. “The Viridian WS (widescreen) and a range of games for this cabinet are scheduled for release in Asia in late 2011,” he added.

Another exciting innovation from the US is Beijing Bonanza- Aristocrat’s first GEN7 connected gaming product. On display for the first time in Asia, Beijing Bonanza creates a an exciting community gaming experience that includes a tournament feature where players compete against each other and a free games bonus that is awarded to all players on the bank.

Network gaming has long been promoted as the next big technology shift for the gaming industry worldwide, as it combines dynamic game control, multi-vendor content, floor management and configuration in a single solution.

Aristocrat demonstrated its ACE Interactive TruServ server-based gaming product which will allow operators to modify and tune gaming floors to better meet changing player profiles and deliver new levels of player and operator service. One of the new enhancements for players demonstrated this year is the ability to select Chinese or English language games on a language menu.

The ACE Interactive Lottery solution was demonstrated running on Indago terminals and showing some exciting new Lottery games. Punter concluded, “Aristocrat is committed to maintaining its market leadership in Asia and looks forward to releasing more games leveraging the latest technologies and tailored specifically to the region in coming years.”