NYX Interactive acquires the Bingo network operator Cashball

Cashball has a number of customers in Spain, Sweden and the UK. Staffan Lindgren, CEO at NYX Interactive, said: “In addition to being a transaction, in financial terms, it is also an acknowledgement that we have chosen the right direction - that allows Nyx to create greater benefits and value for our and Cashballs customers in their gaming operations due to total solutions. Furthermore, we are moving to a new level, where we will be able to deliver customer projects and value added services more rapidly than ever. The already proven NYX Rapid Platform incorporating the NYXicam System together with the services from Cashball gives NYX a unique market position that will create a huge opportunity for existing customers and for any operator who wants to connect to the Cashball network”.

“The NYX Rapid Platform is one of the truly real open systems in the market and will allow NYX and its customers to integrate best of breed gaming products also from third party suppliers. The next generation of operators cannot afford to be locked into inflexible and proprietary systems with restrictions that prohibit rapid adaptation and increased entertainment value. The Cashball services and the NYX Rapid Platform together create a framework for operators to be proactive against the rapidly changing market and add content that they know their players want." continues Staffan Lindgren.

Lindgren adds “Bonnier Lottery sees the value in this approach and will continue be a close partner to Cashball and NYX Interactive.  Their focus will remain on the parts of the business that are closer to Bonniers core values such as distribution, marketing channels, content and brands.”