La Française des Jeux revamps its corporate identity
Already, in October 2009, a significant change had occurred: a new brand was designed for the commercial activities of La Française des Jeux under the umbrella initials ‘FDJ’. Today, at the dawn of the opening of the online gaming market, the purpose is to assert the core values of the company, ranking now the second-largest lottery in the world.
The new logo will strengthen the strong commitments towards ethics and society (responsible gaming policy and patronage) as well as the ambitions of FDJ Group. It will be applied on all company’s corporate documents related to its stakeholders (shareholders, partners, sales network, employees, etc.) from May 2010.
The new brand embraces a modern and round typography that illustrates the technological nature of the company and keeps the four-leaf clover integrated into a diamond shape in order to be linked to the FDJ commercial brand.
It should be mentioned that the FDJ commercial brand is intended for players. The FDJ commercial brand has been used since the beginning of 2010 to sign the communication and promotional products as well all the relationship marketing intended for customers.
Massachusetts high court signals skepticism in Kalshi sports contracts case
UAE Lottery announces second AED 5 million winner in two months
State attorneys general push for local control over sports prediction markets
Zitro Digital appoints Thiago Valadão as Commercial Director for Brazil
HIPTHER appoints Elena Stepanyatova to lead event content and production across conference portfolio
MGM Resorts posts record first-quarter revenue as profit slips on weaker margins
CT Interactive expands portfolio, boosts Bulgaria presence in April
IDX selected to power 250 gaming tables with X-Trend system at the Westside Resort
Racing and Sports partners with Altenar to enhance global racing offering
Wazdan earns triple nominations at AffPapa iGaming Awards 2026 for excellence in slots and branding
