Aristocrat selects Microstrategy Business Intelligence platform

Aristocrat plans to use MicroStrategy for reporting, interactive dashboards, and predictive modeling to provide casinos operators with detailed insights into how patrons interact on the casino floor. Casino executives and personnel across marketing, slots, and IT will be able to analyze large amounts of data from the casino enterprise to interpret patron behaviors, activities, and habits down to a granular level of detail.

Following an extensive review of business intelligence products, Aristocrat selected MicroStrategy because of its data scalability, ease-of-use for a diverse user population, and dashboards with interactive data visualizations for rapid insights, online and offline. 

"MicroStrategy's long history and devotion to producing world-class business intelligence technology provided us with extreme confidence that we are making the right decision for our casino partners," said Nick Khin, President of Aristocrat Technologies.

"MicroStrategy's interactive dashboards with advanced data visualizations will allow our clients to view complex data in an easily understood and graphically appealing manner to improve decision-making. In addition, we look forward to implementing MicroStrategy's Mobile BI on the BlackBerry, iPhone, and iPad, which will give our customers far greater flexibility in business intelligence than is currently available today." 

"We are delighted that Aristocrat, a leader in the gaming industry, has selected MicroStrategy to support its casino management system," said Sanju Bansal, MicroStrategy COO. "MicroStrategy's highly scalable platform, at-a-glance dashboards, and flexible pricing for OEM partners are an excellent fit for Aristocrat to provide its casino operators with a best-in-class solution at an attractive price point."